Functional Roles in Achieving
Superior Customer Responsiveness

In implementing a strategy or attempting to create a competitive advantage, it is important that strategies are adopted within the various organizational functions that are consistent with and support the overall business strategy.

Overall (Leadership)

Production/Operations

Marketing

Logistics

R&D

Information Systems

Human Resources

 

Source: Hill, C. W. L. & Jones, G. R. (2001). Strategic management: An integrated approach (5th ed.). New York: Houghton Mifflin.

Copyright 2000 Raymond S. Kulzick. All rights reserved. 000829.

This publication provides business, financial planning, and/or tax information to our clients. All material is for general information only and should not be acted upon without seeking appropriate professional assistance.

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Copyright 2000 Kulzick Associates, PA - Last modified: September 13, 2008