How Business Generates Value
With the Internet
- "Generate new revenue from online sales
- Reduce costs through online sales and customer support
- Attract new customers via web marketing and advertising and online sales
- Increase the loyalty of existing customers via improved web customer service and support
- Develop new web-based markets and distribution channels for existing products
- Develop new information-based products available on the web" (O’Brien, 2001,
p. 250)
Reference: O’Brien, James A. (2001). Introduction to information
systems: Essentials for the Internetworked E-business enterprise. New York:
McGraw-Hill Irwin.
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