Written Quiz -
BUS 704
Due Sunday February 20, 2011 before midnight
By e-mail to rk@kulzick.com
and to BlackBoard
On the Singleton Home Medical case answer the following:
1. Give a one sentence definition of the market (#1A)
2. Life cycle
A. Fully analyze from the standpoint of Life Cycle theory. Clearly define and support the life cycle stage for the market you defined in #1. You must provide clear and convincing evidence for your position.
B. What does this tool recommend for this company? Explain in both Hofer terms and David's strategies
All parts of the question must be submitted in ONE Word document.
For this quiz only, no references, title page or reference page. Number your answers. Be sure to place your name on your paper. Limit three pages (single-spaced). Use Word (or compatible) and attach the document to your e-mail. Answers that are in the e-mail itself or longer than the limit are not acceptable.
Late quizzes are not accepted.
Be sure to note your name in the e-mail and indicate the content. Do not send an e-mail that is blank with an attachment.
See Written Quizzes on my website for specific directions on submission.
- 3/16/2010 -