Written Quiz -
BUS 704
Due Sunday April 24, 2011 before midnight
By e-mail to rk@kulzick.com
and to BlackBoard
On the Costco Wholesale case answer the following:
4. Competitive Profile Matrix - CPM
A. Prepare a Competitive Profile Matrix for the company, comparing it to Sam's Club and BJ's. Use 8 to 10 factors. Be sure you use competitive factors and the same industry you defined in #1. You may have to do some (minimal) research for this.
B. What does this tool recommend for the company? Explain. Be sure to clearly address BOTH levels of the recommendation.
All parts of the question must be submitted in ONE Word document.
For this quiz only, no references, title page or reference page. Number your answers. Be sure to place your name on your paper. Limit three pages (single-spaced). Use Word (or compatible) and attach the document to your e-mail. Answers that are in the e-mail itself or longer than the limit are not acceptable.
Late quizzes are not accepted.
Be sure to note your name in the e-mail and indicate the content. Do not send an e-mail that is blank with an attachment.
See Written Quizzes on my website for specific directions on submission.
- 3/15/2011 -