Written Quiz -
BUS 704
Due Sunday February 5, 2012 before midnight
By e-mail to rk@kulzick.com
and to BlackBoard
On the UndergroundHipHop.com case answer the following:
1. Give a one sentence definition of the market (#1A)
2. Prepare an External Factor Evaluation (EFE) matrix. Use 8 to 10 factors. No more than 60% may be opportunities or threats (balance).
3. Clearly state at least four significantly different alternatives. All must meet all the criteria for a strategy and be reasonable for this company at this time.
For this quiz only, no references, title page or reference page. Number your answers. Be sure to place your name on your paper. Limit three pages (single-spaced). Use Word (or compatible) and attach the document to your e-mail. Answers that are in the e-mail itself or longer than the limit are not acceptable.
Late quizzes are not accepted.
Be sure to note your name in the e-mail and indicate the content. Do not send an e-mail that is blank with an attachment.
See Written Quizzes on my website for specific directions on submission.
- 12/24/2011 -