Research Case Notes
Sources:
Wherever possible, you must use primary sources for information to be cited in your case. Secondary sources are not acceptable. For example, to provide documentation for a company's sales for a particular year or years, primary sources would be the company's own annual report or the company's 10-K. Secondary sources (not acceptable) would be information from Market Guide or Hoover's.
Likewise, for industry trend information, this should come from recognized industry organizations, industry publications, the latest U.S. Industry & Trade Outlook, or perhaps financial analyst reports on the industry (not on one company). Industry trends cited in one company's report are not reliable unless they can be backed up from unbiased sources.
Possible sources on the web:
St. Thomas University library databases (username and password required):
General search:
Google
Go2Net
AltaVista
Lycos
Dogpile
Financial:
Motley Fool
SEC
Edgar
Yahoo Finance
Company news:
PR Newswire
CNN fn
Case company probably has a web site
Competitors of the case company probably have
web sites
(use one of the general
search engines to find these)
References:
All sources must be properly referenced, using the APA style manual.
SEC reports such as a 10-K are corporate author publications. The SEC is NOT the author, the company is.
Annual reports are corporate author publications also.
- Revised 05/23/2002 -