Anita Norris Model Management - 2010
Case Questions
1. Market
A. Clearly and specifically define the market for this business as it now exists in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition separately.
2. Opportunities and threats
A. List and briefly support at least four major external opportunities.
B. List and briefly support at least four major external threats.
3. Strengths and weaknesses
A. List and briefly support at least four major internal strengths.
B. List and briefly support at least four major internal weaknesses
4. GE Matrix
A. Prepare an industry attractiveness analysis, using at least 6 factors. Be clear and specific on each factor. Be sure you use the same industry you defined in #1.
5. Alternatives
A. Prepare three (3) specific, reasonable, and significantly different alternative strategies for this company. State each clearly, briefly, and in specific terms. No generic alternatives.
B. For each alternative in A, list at least three specific advantages and three specific disadvantages.
- Q1 – 3/14/2011 -
See FAQ for answers to frequently asked questions about this case.