Better World Books - 2010
Case Questions
1. Market
A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition separately.
2. Prepare an External Factor Evaluation (EFE) matrix. Use 10 to 12 factors. No more than 60% may be opportunities or threats (balance).
3. Prepare an Internal Factor Evaluation (IFE) matrix. Use 10 to 12 factors. No more than 60% may be strengths or weaknesses (balance).
4. Internal/External Matrix
A. Using the results from #1 and #2, prepare an Internal / External (IE) matrix.
B. What does the IE theory say they should do now? Explain.
5. GE Matrix
A. Prepare an industry attractiveness analysis, using at least 6 factors. Be clear and specific on each factor. Be sure you use the same industry you defined in #1.
B. Prepare either an IFE or CPM (only for the company) to support business attractiveness. Use at least 8 factors. Be clear and specific on each factor.
C. Carefully draw the GE matrix chart to scale. Be sure to label the axes and indicate the company's position.
D. What does this tool recommend? Explain in GE terms.
6. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question. You must address all detail items within 3 & 4 fully.
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate.
4. Support why your strategy is the best strategy.
B. Clearly relate and justify your proposed strategy to each tool above.
1. Relate to I/E in #3B.
2. Relate to GE in #5D.
See FAQ for answers to frequently asked questions about this case.
- Q1 – 1/04/2011 -