David's Generic Strategies
Integration
Forward Integration
Backward Integration
Horizontal Integration
Intensive
Market Penetration
Product Development
Market Development
Diversification
Concentric Diversification
Conglomerate Diversification
Horizontal Diversification
Other
Joint Venture
Retrenchment
Divestiture
Liquidation
Source: David, F. R. (1999). Strategic management: Concepts (7th ed.). Upper Saddle River, NJ: Prentice-Hall, Inc.
12/20/99