Diamond Foods - 2009
Case Questions
1. Prepare an External Factor Evaluation (EFE) matrix. Use 10 to 12 factors.
No more than 60% may be opportunities or threats (balance).
2. Prepare an Internal Factor Evaluation (IFE) matrix. Use 10 to 12 factors.
No more than 60% may be strengths or weaknesses (balance). 3. Internal/External Matrix A. Using the
results from #1 and #2, prepare an Internal / External (IE) matrix. B. What does
the IE theory say they should do now? Explain. 4.
Porter states that there are three competitive strategies a company can follow
to create a competitive advantage. A. Explain
each of the three strategies. B. Which of
these is the company currently pursuing? Select only one and fully
support your position. You must address all aspects of the definition
- each separately. C. Is this the
best choice for this company at this time, or would one of the other 2 be
better? Support your answer, but don't get into implementation, just address the
competitive approach. 5. Recommendation: A. What one
major strategy should they pursue now? You must be specific (not generic)
and support fully. Support for your choice being the most appropriate choice is
critical. Use the following outline to answer this question. You must address
all detail items within 3 & 4 fully. 1. State your
recommended strategy. 2. Explain your
strategy. 3. Support why
your strategy is appropriate. 4. Support why
your strategy is the best strategy. B. Clearly
relate and justify your proposed strategy to each tool above. 1. Relate
to the I/E in #3 2. Relate to
Porter’s Competitive Strategies in #4 See
FAQ for
answers to frequently asked questions about this case. - Q1 – 3/11/2012
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March 11, 2012