EFE - External Factor Evaluation Matrix - Example
| Factor | Weight |
Rating |
Extended |
|
| Opportunities | ||||
| High-end in-home entertainment sales are growing nationally | 0.15 |
4 |
0.60 |
|
| Forecast for continued growth of expensive housing in Dade & Broward counties | 0.16 |
4 |
0.64 |
|
| Wealthy foreigners buy expensive entertainment equipment for their homes in South Florida | 0.07 |
3 |
0.21 |
|
| Current customers refer new prospects with little prompting | 0.12 |
3 |
0.36 |
|
| Direct mailing lists are available by household income | 0.06 |
3 |
0.18 |
|
| Threats | ||||
| Large chains could expand upward into their niche | 0.13 |
1 |
0.13 |
|
| New technologies such as satellite broadcast compete with current technologies | 0.10 |
1 |
0.10 |
|
| Declining incomes in South Florida versus the U.S. | 0.08 |
2 |
0.16 |
|
| South Florida highly dependent on trade with Latin America | 0.07 |
1 |
0.07 |
|
| Economy depends on air transport, a volatile industry | 0.06 |
2 |
0.12 |
|
| Total | 1.00 |
2.57 |
||
- R. S. Kulzick - 05/10/2002 -