Seek to Increase Share
    Grow
    Dominate
    Invest heavily
-or-
Defend
    Segment
    Invest moderately
    Avoid weaknesses

Select Opportunities
    Invest to maintain
    Hold positions
    Find growth segments
-or-
Consolidate Resources
    Specialize products
    Find niches
    Invest selectively
    Manage

Minimize Losses
    Find available niches
    Specialize products
    Minimize cash outlay
    Plan exit