Internal-External Matrix (IE)
Grow & Build
Market Penetration
Market Development
Product Development
Backward Integration
Forward Integration
Horizontal Integration
Hold & Maintain
Market Penetration
Product Development
Harvest or Divest
Retrenchment
Divestiture
Liquidation
Source: David, Fred R. (1999). Strategic Management: Concepts (7th ed.). Upper Saddle River, NJ: Prentice-Hall, Inc., p. 191.
See also:
Internal-External
Recommendations
Sample part B - I/E
- R. S. Kulzick - 08/11/2001 -