IFE - Internal Factor Evaluation Matrix - Example
| Factor | Weight |
Rating |
Extended |
|
| Strengths | ||||
| Well known for quality & reliable service | 0.16 |
4 |
0.64 |
|
| Low turnover provides continuity & customer knowledge | 0.07 |
3 |
0.21 |
|
| Represent a full line of top quality component manufacturers | 0.15 |
4 |
0.60 |
|
| Strong balance sheet with very little debt | 0.11 |
3 |
0.33 |
|
| Almost 60% of customers come from referrals | 0.13 |
4 |
0.52 |
|
| Weaknesses | ||||
| Strictly a local company | 0.05 |
2 |
0.10 |
|
| Unknown to the general public | 0.02 |
2 |
0.04 |
|
| Use distributors for parts purchases, incurring higher costs | 0.08 |
2 |
0.16 |
|
| Provide many benefits to employees that raise costs | 0.13 |
1 |
0.13 |
|
| Less than 5% of customers buy service contracts | 0.10 |
1 |
0.10 |
|
| Total | 1.00 |
2.83 |
||
- R. S. Kulzick - 05/10/2002 -