Morgan Motor Car Company - 1992
Case Questions
1. Porter
A. Which of Porter's competitive strategies is the company currently pursuing? Select only one and fully support your position. You must address all aspects of the definition - each separately.
B. Is this the best choice for this company at this time, or would one of the other 2 be better? Support your answer, but don't get into implementation, just address the competitive approach.
2. Current Strategy
Analyze and discuss fully what overall strategy or set of strategies the company is currently pursuing. Be specific, not generic. You must support your position with facts.
3. Rumelt
Relate each of Rumelt's four criteria to your answer in #2. Answer the following questions for EACH criteria. You must be complete in your answers.
A. Does the strategy meet the criteria?
B. To what extent?
C. Does it fall short? How?
D. Could the strategy have been modified to better meet these criteria? How? Support.
4. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question:
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate.
4. Support why your strategy is the best strategy.
B. Clearly relate and justify your proposed strategy to each tool above.
1. Relate to Porter in #1.
2. Relate to each of Rummelt's four criteria in #3.
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- Q2 - 05/22/2002 -