Market Share Examples #1

 

1. Manufacturers, worldwide, premium pet-food. Total market $800 million (1998).

Source: Wall Street Journal, 8/12/99, p. B1.

            33% Hill (Colgate-Palmolive)
            27% Iams (8/99 Proctor & Gamble)
            15% Ralston
            25% All others

 2. Database software, worldwide. Total market $6.6 billion (1997) $8.8 billion (2000).

Sources: Information Week, 10/12/1998, p. 19.
ComputerWorld, 5/28/2001, p. 6. *Informix purchased by IBM 2001
                                    Wall Street Journal, 11/13/2007, p. B6

 

1998               2000               2006

Oracle                        27.5%             33.8%             40.5%
IBM                             27.2%             30.1%             24.1%
Microsoft                    14.9%             14.9%             18.4%
Sybase                         4.5%               3.2%               2.8%
Informix*                       4.4%               3.0%                ---
All others                    21.5%             15.0%             14.2%

 3. Computer disk drives, worldwide (in units). 1998 estimated.

Source: Wall Street Journal, 12/24/98.

            19.3% Seagate
            17.7% Quantum
            13.4% IBM
            12.9% Western Digital
            12.7% Maxtor
            11.8% Fujitsu
            12.2% All others

 - R. S. Kulzick, 9/7/99, last updated 12/27/2007 -

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