Strengths, Weaknesses, Opportunities & Threats
STRENGTHS:
An organizational strength is something internal to the organization where the organization's capabilities exceed those of its competitors.
WEAKNESSES:
An organizational weakness is something internal to the organization where the organization's capabilities are less than or equal to those of its competitors.
OPPORTUNITIES:
An organizational opportunity is something external to the organization that may increase the likelihood that the organization will achieve its objectives.
THREATS:
An organizational threat is something external to the organization that may decrease the likelihood that the organization will achieve its objectives, or may imperil the continued existence of the organization.
- R. S. Kulzick - 4/92 -