Singleton Home Medical Supply, Inc. - 2005
Case Questions
1. Market
A. Clearly and specifically define the market for this business as it now exists in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition separately.
A. Which of these is the company currently pursuing? Select only one and fully support your position. You must address all aspects of the definition - each separately.
B.
Is this the best choice for this company at this time, or would one of
the other 2 be better? Support your answer, but don't get into implementation,
just address the competitive approach.
3. Life cycle
A. Fully analyze from the standpoint of Life Cycle theory. Clearly define and support the life cycle stage for the market you defined in #1. You must provide clear and convincing evidence for your position.
B. What does this tool recommend for this company? Explain in both Hofer terms and David's strategies.s.
4. Competitive Profile Matrix - CPM
A. Prepare a Competitive Profile Matrix for the company, comparing it to Lincare Holdings and Apria Healthcare. Use 8 to 10 factors. Be sure you use competitive factors and the same industry you defined in #1. You may have to do some (minimal) research for this.
B. What does this tool recommend for the company? Explain. Be sure to clearly address BOTH levels of the recommendation.
5. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question. You must address all detail items within 3 & 4 fully.
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate.
4. Support why your strategy is the best strategy.
B. Clearly relate and justify your proposed strategy to each tool above.
1.
Relate to Porter in #2B
2. Relate to Life Cycle in #3B
2. 3. Relate to CPM in #4B.
See FAQ for answers to frequently asked questions about this case.
- Q1 – 3/16/2010 -