Victory Supermarkets - 1998
Case Questions
1. Market
A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition separately.
2. Issues
Listed below are four issues. For each issue, explain what makes it an issue and clearly state how it expands or limits the alternatives available to the company.
A. A family owned and run company
B. Intense competition in their market
C. Does not have own distribution center
D. Small town focus
3. Porter states that there are three competitive strategies a company can follow to create a competitive advantage.
A. Which of these is the company currently pursuing? Select only one and fully support your position. You must address all aspects of the definition - each separately.
B. Is this the best choice for this company at this time, or would one of the other 2 be better? Support your answer, but don't get into implementation, just address the competitive approach.
4. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question. You must address all detail items within 3 & 4 fully.
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate.
4. Support why your strategy is the best strategy.
B. Clearly relate and justify your proposed strategy to each tool above.
1. Relate to the issues in #2.
2. Relate to Porter in #3B.
- Q1 – 12/22/2005 -
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