Capital One Financial Corp. - 2000
Case Questions
1. Market
A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition separately.
2. Market Share Theory
A. Analyze fully from the standpoint of market share theory. For example, some things to consider in your analysis (not a complete list) are: what is its growth rate, how large is it, approximately what is the company's share of the market, and then briefly note who are the major competitors (at least four or five) and what their positions are.
B. What does this tool recommend for the company? Be specific.
3. Current Business/Corporate Strategy
Analyze and discuss fully what overall Business/Corporate level strategy or set of strategies the company is currently pursuing. Be specific, not generic. You must support your position with facts. Be sure to differentiate between business strategies and functional strategies.
4. Rumelt
Relate each of Rumelt's four criteria to your answer in #3. Answer the following questions for EACH criterion. You must be complete in your answers. Arrange your answer as: 1. Consistency, then A through D, etc.
A. Does the strategy meet the criteria?
B. To what extent?
C. Does it fall short? How?
D. Could the strategy have been modified to better meet these criteria? How? Support.
5. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question. You must address all detail items within 3 & 4 fully.
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate.
4. Support why your strategy is the best strategy.
B. Clearly relate and justify your proposed strategy to each tool above.
1. Relate to Market Share recommendation in #2B.
2. Relate to each of the four factors in Rumelt in #4.
See FAQ for answers to frequently asked questions about this case.
- Q2 – 7/30/2007 -