Central Parking - 1999
Case Questions
1. Market
A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition separately.
2. Review the mission statement on page 99.
A. Write a new mission statement for the company, using the existing mission statement and other information from the case as needed. It must be clear, complete, and concise and cannot be more than 75 words long.
B. Support the new mission statement fully by showing how it contains the four required components (customers, etc.). Address each component separately.
C. The class handout gives four major purposes of a mission statement (define, etc.). Support your new mission statement by showing how it meets each of the four purposes. Address each purpose separately.
3. GE Matrix
A. Prepare an industry attractiveness analysis, using at least 6 factors. Be clear and specific on each factor. Be sure you use the same industry you defined in #1.
B. Prepare either an IFE or CPM (only for the company) to support business attractiveness. Use at least 8 factors. Be clear and specific on each factor.
C. Carefully draw the GE matrix chart to scale. Be sure to label the axes and indicate the company's position.
D. What does this tool recommend? Explain in GE terms.
4. Porter’s Five Forces.
A. Fully analyze each of the five forces. Use a separate section for each of the forces. You must cover each point in the outline separately for each of the forces. Include a brief summary as to the significance of the force at the end of each force’s section. This must be a complete analysis.
B. Porter recommends three approaches for establishing a defendable position against the five competitive forces. Which of these three approaches should the company pursue? Select only one and support fully. Include a brief explanation of how the company would accomplish this approach (specific, not generic). Do not confuse these three approaches with the three competitive strategies.
5. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question. You must address all detail items within 3 & 4 fully.
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate.
4. Support why your strategy is the best strategy.
B. Clearly relate and justify your proposed strategy to each tool above.
1. Relate to your rewritten mission in #2.
2. Relate to GE in #3D.
3. Relate to Porter’s Five Forces in #4B.
See FAQ for answers to frequently asked questions about this case.
- Q1 – 8/08/2004 -