Clearly Canadian Beverage Corp. - 1992
Case Questions
1. Market
A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition.
C. Fully analyze this market. For example, what is its growth rate, how large is it, approximately what is the company's share of the market, and then briefly note who are the major competitors and what are their positions.
D. What does this theory recommend for the company? Explain.
2. Prepare an External Factor Evaluation (EFE) matrix. Use 10 to 12 factors. No more than 60% may be opportunities or threats (balance).
3. Prepare an Internal Factor Evaluation (IFE) matrix. Use 10 to 12 factors. No more than 60% may be strengths or weaknesses (balance).
4. A. Using the results from #2 and #3, prepare an Internal / External (IE) matrix.
B. What does the IE theory say they should do now? Explain.
5. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question:
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate.
4. Support why your strategy is the best strategy.
B. Clearly relate and justify your proposed strategy to each tool above.
1. Relate to market share theory in #1
2. Relate to the I/E in #4
See FAQ for answers to frequently asked questions about this case.
- Q5 - 12/08/2002 -