1. Collins states that a company must have strong core values and remain true to them.

        A. Discuss the pros and cons of this approach to strategy.
        B. Relate this to Disney

2.     A. Can you build a visionary organization without a charismatic leader?
        B. Relate this to RCA
        C. Relate this to Disney

3. Collins lists three basic rules for a Built to Last enterprise.

        A. What are they
        B. Do you agree? To what extent?
        C. Discuss each of these three rules in terms of Disney

4. Collins sees good as the enemy of great.

        A. Why?
        B. Should every company strive to be great? Why or why not?

   - R. S. Kulzick - Q1 - 12/21/2002 -