CRM - Customer Relationship Management
These cross-functional enterprise-wide systems
interconnect:
- Administrative control systems in human resources and
procurement
- Financial and accounting control systems
- Selling chain management systems
Major application components are:
- Marketing and fulfillment
- Customer service and support
- Retention and loyalty programs
- Store Front and Field Service
- Sales
- R. S. Kulzick - 01/16/2002 -
Contact rkulzick@stu.edu with
questions or comments about this web site.
Copyright © 2002 Raymond S. Kulzick - Last modified: September 13, 2008