Categories of Electronic Commerce

B2C - Business to Consumer

Business selling retail directly to the consumer. Examples are Amazon and Lands End.

B2B - Business to Business

Business selling to another business. These sites generally are not open to the public, however, many manufacturers have sites to sell to their distributors and/or retailers.

C2C - Consumer to Consumer

A consumer selling directly to another consumer. For example, an individual selling an item on ebay (note that businesses that sell on ebay are B2C).

- R. S. Kulzick - 01/16/2002 -

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Copyright © 2002 Raymond S. Kulzick - Last modified: September 13, 2008