1. McCormick, Ford and Intel all developed products that changed society.
    A. What specific impacts did each make?
    B. How was Intel's impact different from Ford and McCormick?

2. If "only the paranoid survive," how did Ford manage to stay in front for 20 years with no R&D and no concern for competition? What's changed today?

3. Moore and Noyce left Shockley and later Fairchild.
    A. What existed at each that caused them to leave?
    B. Why didn't they start their own company after leaving Shockley?

4. In starting Intel, they chose memory chips as their product.
    A. Why?
    B. What were the advantages and disadvantages of this?

5. Production
    A. How difficult of a product did they initially make? Why?
    B. Did this change later? Why?

6. In 1980, they ran "Operation Crunch."
    A. How is marketing a component different from marketing a finished product?
    B. Why was the IBM design win particularly important?
    C. Why did they start advertising to consumers in 1985? What had changed?

7. Grove believed it was important to keep a high level of communication with employees,
    A. What specific techniques did he use to accomplish this?
    B. Was this important to Intel? Why or why not?

8. Intel invested hundreds of millions of dollars over and over to obsolete their own products.
    A. Does this make any sense? Why or why not?
    B. Were the Japanese doing the same thing? Why or why not?
    C. What about other American competitors such as AMD and Motorola?

9. Grove's strategy for Intel is to focus effort and back one strategy fully (win or lose big).
    A. For companies in general, is this a wise strategy?
    B. Why specifically did it work for Intel?
    C. Will it continue to work in the future?