Kroc

 1. Kroc extensively used the concept of franchising. Was this a new concept at the time? If so, how was it created? If not, what was changed?

2. McDonalds provided operating systems to their franchisees at a time others didn't.

A. What is an operating system? What does it mean in franchising?
B. What different philosophy of franchising that Kroc had was this designed to support?
C. What were the advantages of this approach?
D. What were the disadvantages?

Kroc & Ogilvy

3. Both companies moved from entrepreneurial startups to professionally run major corporations.

A. How was this accomplished at Ogilvy?
B. How was this accomplished at McDonalds?
C. Why did they take different routes?

4. Both companies moved from domestic organizations to global enterprises.

A. How was this accomplished at Ogilvy?
B. How was this accomplished at McDonalds?
C. Why did they take different routes to globalization?

 - R. S. Kulzick - Q1 - 1/5/2003 -

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