1. When she started her own company, what specific things did Mary Kay make different from competitors (such as Avon)? Why?

2. A. Can you keep a personal touch with front-line people as a company grows larger?
        B. How did Mary Kay do it?
        C. How else can it be done?

3. How did the company handle the transition from entrepreneurial to professionally run firm? When did it happen?

Mary Kay & Ford

4. Both repurchased their companies after going public.

A. What was each person's motivation for this?
B. What was the same and what was different between these two?

Mary Kay & American Express

5. A. How did American Express start the credit card operation? What was the motivation for this approach?
        B. How did Mary Kay start her company? What was the motivation for this approach?
        C. Which approach was more successful in the short-term?
        D. Which approach was more successful in the long-term?

 - R. S. Kulzick - Q1 - 1/5/2003 -