Mission Statement Overview #2

Major purposes of a mission statement:

• Define the organization. Who are we? What do we do? What are our values?
• Provide direction. Where are we going?
• Serve as the basis for resource allocation. Where do we want to put our efforts?
• Differentiate. How are we different from competitors?

Components:

    Products/services. What do we produce? Includes all customers.
        e.g., Degree, credit, and non-credit education; community service

    Customers. To whom do we provide our services?
        e.g., Students, community, church

    Markets. Where do we compete?
        e.g., On the main campus and at other locations in Southeast Florida

    Philosophy. What do we stand for?
        e.g., A personalized and caring environment, lifelong value-oriented education

 Balance:

The mission must be appropriately balanced between two goals:

• Specific enough to differentiate clearly and provide direction for objectives and resource allocation.

• Broad enough to be permanent, inclusive, and unifying.

 1/98 - R. S. Kulzick

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Copyright © 1999 Raymond S. Kulzick - Last modified: September 13, 2008