FAQ
Perrigo Company
Note that these responses are not official additions to the questions; only explanations of what is required to answer them. Be sure you read the question and understand it fully before answering.
2. B. How should I go about supporting my definition of the market?
For each part of your definition (for example, the geographic area), explain how this is appropriate in terms of being 1) a real market from the customer's view, and 2) includes most (at least 90%) of the company's current business. Repeat for each of the other parts of the definition (at least the customer and product/service and perhaps the position in the chain or distribution method if appropriate).
4. A. I have a question concerning question #4, where have to discuss our strategy. When we select a strategy. For example we are moving our company to another city. "hypothetical" Would we have to tell you the financials, dates of the move, how we would make the move, Would we keep the same staff, etc. How in depth does this question have to be, 2 pages, 3, 4, etc.
No, you do not need to explain implementation. However, you can't just say move to another city. You would need to specify the city and why it is better, etc. Implementation is not the issue, but you must have a specific strategy and COMPLETELY support why this specific strategy (e.g. move from Chicago to Atlanta) and why this is best. This usually takes several pages. Actual length depends on your writing. For an example see: Sample Question 4 for BUS 704
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