1. Discuss briefly the eight principles of In Search of Excellence.

2. Peters says the eight principles have survived intact, just the companies haven't. Wasn't the purpose of the book to show how companies using these principles (excellent companies) would perform in a superior manner? Comment.

3. Peters says he is criticized as a writer for not being consistent.

    A. Should business advice be consistent? Why or why not?
    B. Was American Express consistent in its management approach over the years? How? How not?

 - R. S. Kulzick - Q1 - 1/30/2003 -