Simons Lumber Company -
1990
Case Questions
1. Prepare an External Factor Evaluation (EFE) matrix. Use 10 to 12 factors. No more than 60% may be opportunities or threats (balance).
2. Prepare an Internal Factor Evaluation (IFE) matrix. Use 10 to 12 factors. No more than 60% may be strengths or weaknesses (balance).
3. A. Using the results from #2 and #3, prepare an Internal / External (IE)
matrix.
B. What does the IE theory say they should do now?
Explain.
4. Alternatives
A. Prepare four (4) specific, reasonable, and significantly different alternative strategies for this company. State each clearly, briefly, and in specific terms. No generic alternatives.
B. For each alternative in A, list at least three specific advantages and three specific disadvantages.
5. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question:
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate.
4. Support why your strategy is the best strategy.
B. Clearly relate and justify your proposed strategy to each tool above.
1. Relate to the I/E in #3
2. Relate to the Alternative Analysis in #4
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- Q1 - 7/02/2003 -