Modes of Making Strategy
Entrepreneurial
- Primary goal is growth
- Bold leaps forward
- Active search for new opportunities
- Power centralized in one person
- Strategy from single, integrated vision that is "sold" downward
Example: R. R.
Donnelley, Enron, Worldcom
Adaptive
- Clear goals do not exist
- No single vision
- Power divided, CEO has limited authority
- Strategy through small steps and incremental decisions
- Reactive solutions to problems
Example: Arthur D.
Little, Time Life (and more recently, AOL/Time Warner)
Planning
- Goals articulated as clearly as possible
- Power divided, CEO has significant authority
- Strategy through systematic and careful analysis
- Rational approaches predominate
- Execution planned in detail
Example: General
Electric, Ford Motor
Source: Garvin, David A. (2002). General management: Processes and action,
text and cases (pp. 32-33). New York: McGraw-Hill.
- R. S. Kulzick - 09/30/2001 -
Contact rkulzick@stu.edu with
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Copyright © 2001 Raymond S. Kulzick - Last modified: September 13, 2008