Strategic Information Systems
Definition
"Strategic information systems change the goals, business processes, products,
services or environmental relationships of organizations to help them gain an edge over
competitors." (Laudon & Laudon, 1998, p. 49) In order to be considered strategic,
the information system must create a sustainable competitive advantage.
Criteria
There are three ways in which information systems can create a sustainable competitive
advantage. Only one need be present for the system to be considered strategic.
- Increase customer switching costs. Provide customers with a system of value to them, but
which would cost the customer considerably to switch to a competitors system. This
serves to lock-in current customers.
- Raise entry barriers to new entrants. Create an information system that is essential
within the industry, but which has a high initial cost. The serves to discourage new
competitors.
- Change the basis of competition. Utilize IS to change the basis of competition from
price to something else. Examples include, in-stock status, speed of order fulfillment,
and added information with the product. This allows you to sell on a more profitable
basis.
11/8/99 R. S. Kulzick
Reference:
Laudon, Kenneth C. and Laudon, Jane Price. (1998). Management information systems:
New approaches to organization and technology (5th ed.). Upper Saddle
River, NJ: Prentice Hall.
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Copyright © 1999 Raymond S. Kulzick - Last modified: September 13, 2008