Williams-Sonoma - 1990
Case Questions
1. List and briefly support at least four major internal strengths.
2. List and briefly support at least four major internal weaknesses.
3. List and briefly support at least four major external opportunities.
4. List and briefly support at least four major external threats.
5. Alternatives
A. Prepare four (4) specific, reasonable, and significantly different alternative strategies for this company. State each clearly, briefly, and in specific terms. No generic alternatives.
B. For each alternative in A, list at least three specific advantages and three specific disadvantages.
6. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Select one of the alternatives you analyzed in #5. Use the following outline to answer this question:
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate.
4. Support why your strategy is the best strategy.
See FAQ for answers to frequently asked questions about this case.
Note: Be sure to consider the date of the case (1990) in your answer.
- Q2 – 8/1/2005 -