MK II Corporation - 2009
Case Questions
1. Market
A. Clearly and specifically define this business and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition separately.
2. GE Matrix
A. Prepare an industry attractiveness analysis, using at least 5 factors. Be clear and specific on each factor. Be sure you use the same industry you defined in #1.
B. Prepare either an IFE or CPM (only for the company) to support business attractiveness. Use at least 7 factors. Be clear and specific on each factor.
C. Carefully draw the GE matrix chart to scale. Be sure to label the axes and indicate the company's position.
D. What does this tool recommend? Explain in GE terms.
3. Current Business/Corporate Strategy
Analyze and discuss fully what overall
Business OR Corporate level strategy or set of strategies the company is currently
pursuing. Be specific, not generic. You must support your position with
facts. It is highly recommended that you
select only one strategy and then completely support why it is the main (most
important) strategy.
4. Rumelt
Relate each of Rumelt's four criteria to your answer in #3. Answer the following questions for EACH criterion. You must be complete in your answers. Arrange your answer as: 1. Consistency, then A through D, etc.
A. Does the strategy meet the criteria?
B. To what extent?
C. Does it fall short? How?
D. Could the strategy have been modified to better meet these criteria? How? Support.
5. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question. You must address all detail items within 3 & 4 fully.
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate. (values, trends, mission, feasible)
4. Support why your strategy is the best strategy. (difference, success, competitors)
B. Clearly relate and justify your proposed strategy to each tool above.
1. Relate to GE in #2D.
2. Relate to each of the four factors in Rumelt in #4.
See FAQ for answers to frequently asked questions about this case.
- Q1 – 1/04/2011 -