FAQ
Mitchells/Richards - 2005
Note that these responses are not official additions to the questions; only explanations of what is required to answer them. Be sure you read the question and understand it fully before answering.
1. Market - see FAQ - Market Definition & Market Share
2. B. I have a question regarding question 2 in the case questions. Do you have to relate the mission in the case to all 9 components in the text, or can you relate it only to the components in the handout that was given to us regarding missions if we think that is sufficient? What do you recommend?
You should focus first on the handout (the short list). If you cannot resolve an answer there, then go to the text's long list.
2. C. What are the major purposes referred to in this question?
See the class handout. The four major purposes are listed at the top. Relate to each one separately. I would suggest numbering each 1, 2, 3, 4.
4. Rumelt - see FAQ - Rumelt's Evaluation Criteria
5. Recommendation - see FAQ - Question 4 - Recommendation & Support
- Last revised 8/15/2010 -