PERDUE FARMS, INC. - 1995
CASE QUESTIONS
1. Review the mission statement on page C211.
A. Which one stakeholder group is the mission primarily focused on? Support.
B. There is a major shortcoming with this mission (according to theory in the text and covered in class). What is it? Support.
C. How should the mission be changed? Support your position. Be specific.
2. Review the 13 annual goals on page C211. For purposes of this question, consider their long-term business objectives to be the same as these annual goals.
A. Using the material discussed in class as well as the text, clearly and completely define what a "long-term business objective" is. State the characteristics such an objective should possess.
B. For each objective, evaluate whether it meets the definition of a long-term business objective and is appropriate for the company. Be specific in supporting why each objective does or does not meet the criteria and is or is not appropriate (these are two different questions). No "maybes" will be accepted. A "generic" answer is not sufficient, nor is it satisfactory to give the identical reason for numerous objectives.
C. Reword and clearly restate the following objectives so that they completely meet all the characteristics of a long-term business objective and are appropriate for the company. State in five-year terms.
1. Third item under 2.
2. Fifth item under 2.
3. Fourth item under 3.
3. Rumelt:
A. Analyze and discuss what overall strategy or set of strategies the company is currently pursuing. Be specific, not generic.
B. For each of Rumelt's four criteria listed below, analyze the overall strategies the company has used. Do these strategies meet the criteria? To what extent? Do they fall short? How? Could his strategies have been modified to better meet these criteria? How? Support. You must be complete in your answers.
1. Consistency.
2. Consonance.
3. Feasibility.
4. Advantage.
4. Recommendation:
See FAQ for answers to frequently asked questions about this case.A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical.
B. Clearly relate and justify your proposed strategy in relation to the mission analysis in #1, the objective analysis in #2 and the Rumelt analysis in #3. Be specific to the theory.
- Q1 - 8/30/98