PERRIGO COMPANY
CASE QUESTIONS
1. In terms of the Miles and Snow typology, what type of company is the company? Support FULLY with facts and reference to the definitions. You must completely address all aspects of the definition and consequences.
2. A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition.
3. A. Develop a GE matrix for Perrigo. Clearly and fully state facts to support your conclusions for each axis and carefully draw the chart to scale. You must develop and document a quantitative number for each axis.
B. What does this theory recommend? Explain in GE terms.
4. A. What one major strategy should they pursue now? You must be specific (not generic). Full and complete support for your choice being the most appropriate choice is critical.
B. Clearly relate and justify your proposed strategy in relation to the theory recommendations in #1, #2 and #3. Be specific to the theory and address each theory separately.
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- Q3 - 5/1/00 -