VIDEO CONCEPTS, INC.
CASE QUESTIONS
NOTE: The Blockbuster store is a franchise, not company-owned.
1. A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition.
C. What does this theory recommend for the company? Explain.
2. A. Prepare a Competitive Profile Matrix (CPM) for Video Concepts, comparing it to Blockbuster. Use 8 to 12 factors. Be sure you use competitive factors.
B. What does this theory recommend for Video Concepts? Explain, covering both levels of analysis.
3. A. Do an Internal Factor Evaluation (IFE) for Video Concepts. Use 10 to 12 factors. Be sure you use internal factors.
B. Do an Internal Factor Evaluation (IFE) for the Blockbuster Store. Use 10 to 12 factors. Be sure you use internal factors.
C. Compare parts A and B. What strategic conclusions can you draw from this for Video Concepts? Be specific regarding strategy.
4. A. Develop a GE matrix for Video Concepts. Clearly and fully state facts to support your conclusions for each axis and carefully draw the chart to scale. You must develop and document a quantitative number for each axis.
B. What does this theory recommend? Explain in GE terms.
5. A. What one major strategy should Video Concepts pursue now? You must support that your choice is the best choice for Video Concepts at this time. You may have to consider factors in addition to those addressed in questions 1 through 3.
B. Clearly relate and justify your choice in relation to your answers to #1B, #2C, and #3B above.
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- Q2 - 07/22/00 -